About once a quarter, Walker says they have things like open houses and bike giveaways, which attracts a lot of consumers.Д®PG Media LLC wants you to have a positive experience in connection with our products and services. Another way the dealership draws people into the store is through events. вЂњNothing else seems to draw much attention anymore,вЂќ Walker noted, adding the dealership does quite a few promotions through e-mail. Internet advertising has been the golden ticket for the dealership in terms of marketing. They also do a second follow-up for extended warranty sales.вЂќ вЂњThey follow up after the service work has been done. вЂњThey do a two-step program,вЂќ said Walker. One thing that has helped the service department is follow-ups. We had to reduce down to one.вЂќ Service was the dealershipвЂ™s strong point through the summer and into fall, but the slow winter season hit harder than usual in December. The only part thatвЂ™s taken a hit there is the service writer staff. In our service department, we are lucky to still be fully staffed with five technicians. вЂњWeвЂ™ve had as many as seven, and weвЂ™re down to three.

вЂњOur parts department is probably the hardest hit in terms of employees,вЂќ said Walker. One of them is even a teacher at the local college to teach motorcycle repair.вЂќ The service and parts departments, however, havenвЂ™t missed the hard times of the economy. вЂњOur technicians are long-term employees,вЂќ said Walker. The dealershipвЂ™s techniciansвЂ™ reputation has helped the store greatly. вЂњFrame of mind is smaller means more economical,вЂќ said Walker. вЂњTheir riders probably have money,вЂќ he said, вЂњbut theyвЂ™re not so apt to spend it right now.вЂќ Motorcycles that are moving, however, include everything between 250cc-650cc bikes.

вЂњThat customer base (Gen Y) doesnвЂ™t even walk through the door anymore.вЂќ A lot of the cruisers arenвЂ™t moving either, notes Walker. вЂњTheyвЂ™re probably in more dire straights than we are,вЂќ Walker said of middle-aged consumers. Good Times Motorsports has pretty much lost the new, younger generation buyer. вЂњEverything else is a small portion of what we do,вЂќ noted Walker. Kawasaki is trailed by Suzuki and then Ducati. вЂњThatвЂ™s a bike you just canвЂ™t stop selling.вЂќ Kawasaki is the dealershipвЂ™s most prevalent brand, adds Walker. вЂњThe most popular model in the past six months has been the Ninja 250,вЂќ Walker said.

вЂњвЂNo matter how much you have your heart set on this motorcycle, you might not get approved for it. вЂњWeвЂ™ve done a good job of explaining up front how approvals are going,вЂќ he commented. вЂњOne lender will say absolutely not, and another lender will offer you twice as much as what you were asking for.вЂќ Pre-warning consumers of approval rates has helped prevented some lost sales, says Walker. Not only does a lack of lending options make it difficult for customers to get approved, but a concern is also the inconsistencies among financial institutions, says Walker. The dealership sells Kawasaki, Suzuki, Ducati, Aprilia, Husqvarna and Moto Guzzi and has about 14 employees. TheyвЂ™re on their third, and final building, вЂњunless things change and get a whole lot better,вЂќ said Jeff Walker, owner. Jeff Walker and his father, Sherman, bought the dealership in 1988 and have owned it ever since. It hasnвЂ™t come without its costs, but with well-known technicians, Internet marketing and a few other strong business practices, the dealership is moving forward. Fighting the good fight, Good Times Motosports is powering through the down economic time.

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